MTV: Music Mainstream Essay -- Entertainment Television Papers

Invention of MTVMTV pioneered the music delineation, music video industry. The music video genre was taking its first steps in the 60s and 70s. MTV seized upon the idea, linked it with cable television service television and created a media icon. MTV has been the launching pad for the careers of stars for two decades. On the MTV model, another(prenominal) music television programs adopted the format such as BET, VH-1, and the capital of Tennessee Network. MTV has continuously pushed the envelope in music and social issues. Their success deserves to be studied. The story of the founding of MTV has valuable lessons for the media industry. This is a brief look at who did it, how they accomplished it and their adaptations to the changing nuances of the industry.Linking music and the video is similar to the linking of sound and films in the early 20th century. It changed the authority brandish and Roll music did business. throw off groups and soloists no longer had to soun d heavy they now had to look good close up. Professionals in video art and technology joined with professionals in the sound recording industry. The concept of the video jockey, VJ evolved. The term yeah, I proverb that song was born. Prior to the invention and distribution of cable television, rock and amass music was flourishing. The few television networks limited the convergence of music and television in existence at the time. The music video was an experiment and the resources the networks could ply limited it. Music and television usually converged on Saturdays with programs like the Monkeys, and the sketch the Beatles in the morning, American Bandstand in the early afternoon, Soul look at in the late afternoon, and Midnight Special or Don Kirshners Rock Concert Saturday night.... ...deos, all the time. Who knows what will happen in the approaching of music television. Either way MTV will find a way to dominate popular culture and help young kids fit into the h ostel that MTV keeps creating and recreating. Work CitedAbsolute TRL. Show Index. 5 November 2001. http//absolutetrl.net/showinfo/index.htmlDenisoff, Serge R. Inside MTV. forward-looking Brunswick, New Jersey Transaction Publishers, 1988.Waits, Jennifer C. (1997). Fantastic Reality The Blurring of Leisure and Work outer spaceOn MTVS The Real World and Road Rules. Bowling common land State University Bowling Green, OH.http//www.mtv.comhttp//www.mtvi.comhttp//www.rockthevote.orghttp//www.CKY2K.net Rockin in Time 4th Edition David P. Szatmary, Prentis residence hall INC. 2000.The Ultimate Encyclopedia of Rock Carlton Books Limited, 1993, Michael Heatley Editor, p. 321-22.