Internet Marketing Analysis Essay Example | Topics and Well Written Essays - 750 words

Internet Marketing Analysis - Essay Example Indeed, there are various advantages of using the internet for the purposes of promoting a brand or product as outlined in this report. During the contemporary period, new information and communication technology (ICT) has revolutionised the ways of communication and doing business. The advent of the internet has brought about new features that make communication relatively easy and can reach a wide range of people located in diverse geographical areas. Thus according to Clow ( ), specially designed websites are used by various organisations as tools to market their products. It should follow from the given scenario that Starbucks can effectively harness the use of the internet to market its Kiosks. Through the use of different search engines, the customers can discover for the first time a product hence the need for Starbucks to use as many key words as possible for the purposes of search engines as well as attractive websites to captivate the interests of the customers. Web designers should mainly target to use fancier banners characterised by flashing images, graphics as well as streaming videos that can be used to garner the attention of the customers. The use of websites is justifiable in most cases because they promote branding of a product which is very essential in attracting the clients to purchase that particular product. An integrated marketing communications (IMC) plan that emphasises that the brand is a product with high quality should maintain the same theme on the website. Seattle’s Best Coffee Express Kiosks’ websites should serve to reinforce the integrated communications theme emphasised in other media and having dome this, the internet becomes a valuable tool in the development of the brand. This then becomes a very important step in creating brand awareness as well as brand knowledge. Although advertising is a major

People Love To Have Pets, But What Do Pets Want Essay Example for Free

People Love To Have Pets, But What Do Pets Want Essay There are many animals that would prefer to stay as far away from the indoors as possible! Even though some people keep their pets inside most of the time, they would much rather be outside living in their natural habitat. Many animals are covered in fur to protect them from cold weather and to keep animals such as dogs, cats, rabbits and mice is unethical treatment from humans when they would rather be outdoors where they were intended to live with other animals. There are those humans who simply don’t want to take their animals outdoors, and then there are others who enjoy caging wild animals, such as snakes, turtles, mice and lizards for their own enjoyment. It is unnatural for many animals who haven’t adapted to existing in an enclosed environment and it is unethical treatment against wildlife to hold them indoors, against their will. It is sad when you hear about people who mistreat animals and are careless to the pet’s desires of wanting to roam around in their natural habitat. There are occasions when animals are never allowed to go outdoors and are strictly kept in cages and fed manually by the pet owner. â€Å"We humans create homes that feel, smell, sound and look good to us, not our cat,† Ingrid Newkirk explains in her book, â€Å"250 Things You Can Do To Make Your Cats Adore You. † The author relates that our pets are not always comfortable and happy just because we are. We need to consider the comfort of every pet.

The Status of Religious Language :: Religion Philosophy Christianity Essays

In recent work on the philosophy of religion, there has been a great deal of concentration on what John Hick, in his Philosophy of Religion [Prentice Hall International Editions, 1990, Chapter 7] calls "the peculiarity of religious language". What Hick is referring to is the fact that when language is used either to describe God, or to make any kind of religious statement, it is used in ways that quickly reveal inherent difficulties of meaning. These problems have to do with the fact that while religious statements seem to have all the authority of factual statements, it is quite clearly not possible to regard them as actually being equivalently authoritative. It is not difficult to demonstrate this: a) Jesus loves Bob and Edna. Edna loves Bob. b) God has ordered me to do this. c) My parents have ordered me to stay in this evening. In the case of statements a), it would be straightforward, in all kinds of ways, to discover evidence for or against the truth of the statement that "Edna loves Bob". If one could listen to their private conversations over dinner, for example, it would not be difficult to interpret the affection of Edna for Bob and, hopefully, of Bob for Edna. If Bob were ill or unhappy, Edna's conduct towards him would demonstrate her love. We could go on with this list and, without any difficulty, lengthen it considerably in ways which, despite the theoretical possibility of our being deceived, would be generally verifiable and agreeable not only to Bob and Edna, but also to anyone else not devoutly sceptical to whom we might talk about Bob and Edna and their relationship. It would, though, surely, be rather more difficult to provide similar validation of the statement that "Jesus loves Bob and Edna", for, in attempting to do so, one would need to address such intractable questions as the following: how would we go about demonstrating either the truth or the falsity of this statement if Bob said that he did not believe it was true and Edna said that she did, who would be speaking the truth if the statement were made by a friendly neighbour, worried about Bob and Edna never attending church, on what basis might the statement be said to be veritably either true or false if Bob and Edna won a large amount of money in the national lottery, would this demonstrate that Jesus loved them The Status of Religious Language :: Religion Philosophy Christianity Essays In recent work on the philosophy of religion, there has been a great deal of concentration on what John Hick, in his Philosophy of Religion [Prentice Hall International Editions, 1990, Chapter 7] calls "the peculiarity of religious language". What Hick is referring to is the fact that when language is used either to describe God, or to make any kind of religious statement, it is used in ways that quickly reveal inherent difficulties of meaning. These problems have to do with the fact that while religious statements seem to have all the authority of factual statements, it is quite clearly not possible to regard them as actually being equivalently authoritative. It is not difficult to demonstrate this: a) Jesus loves Bob and Edna. Edna loves Bob. b) God has ordered me to do this. c) My parents have ordered me to stay in this evening. In the case of statements a), it would be straightforward, in all kinds of ways, to discover evidence for or against the truth of the statement that "Edna loves Bob". If one could listen to their private conversations over dinner, for example, it would not be difficult to interpret the affection of Edna for Bob and, hopefully, of Bob for Edna. If Bob were ill or unhappy, Edna's conduct towards him would demonstrate her love. We could go on with this list and, without any difficulty, lengthen it considerably in ways which, despite the theoretical possibility of our being deceived, would be generally verifiable and agreeable not only to Bob and Edna, but also to anyone else not devoutly sceptical to whom we might talk about Bob and Edna and their relationship. It would, though, surely, be rather more difficult to provide similar validation of the statement that "Jesus loves Bob and Edna", for, in attempting to do so, one would need to address such intractable questions as the following: how would we go about demonstrating either the truth or the falsity of this statement if Bob said that he did not believe it was true and Edna said that she did, who would be speaking the truth if the statement were made by a friendly neighbour, worried about Bob and Edna never attending church, on what basis might the statement be said to be veritably either true or false if Bob and Edna won a large amount of money in the national lottery, would this demonstrate that Jesus loved them

Essay --

â€Å"The world’s information is doubling every two years. Inter- national Data corporation believes that the Digital Universe will grow by 44 times that of 2009 by 2020. IBM estimates that data is growing at a compound annual growth rate of 64% a year or more.†[2] In such a scenario handling data in an effective manner is really important. There is a huge in- crease in data from experimental sciences. Data today comes in all types of formats. It may be structured or unstructured. Unstructured data is everywhere, some of the examples are satellite images, photographs and videos, social media data, scientific data, financial transactions and the list goes on.[3] Different types of information will have different properties. Managing and governing all these different variety of data is not easy. Beyond that managing the data without affecting the performance of the system is crucial. In this paper we will be going through four research papers from the Session Databases of CIKM 2012: Maui, HI, USA which discusses about the Information storage and retrieval. We will dis- cuss techniques that provide a better solution to manage data. The research papers present a storage system for Big spatio-temporal data, a model for positional access of rela- tional data, and approaches for querying DBpedia data and optimization of Data migration. 1. OVERVIEW In this paper, four research papers are discussed which focus on the storage and retrieval of different varieties of data. In the further sections we discuss how the papers we selected have given different models and techniques for effi- cient data management operations like storage and retrieval of different varieties of data. The organization of the paper will be as follows, section 2 will discuss... ... and how the approach gives better performance results. The other two papers Lushan et al [7] and Xiulei et al [8] provide good insights about quering DBpedia and optimizing data migration respectively. Lastly, there are no generalized methods for loading, re- trieving or as a whole handling and managing variety of data. Different approaches have to be used depending upon the kinds of data. There are numerous tools for capturing data and so the data is growing everyday bigger and bigger. Consequently, there is going to be increase in the number of tools to analyse the data because of its diversity. Each tool or technique is precise to a particular kind of data. At the user’s end, one has to learn various approaches to han- dle variety of data. To summarize, a generalized method of handling data would make life smooth. However, it’s not easy to design such a system.

Drug Monitoring Program

While the war on drugs has seemingly gotten better, there is a certain type of drug that is becoming increasingly difficult to keep track of and control. Most people would have never thought that pharmaceutical drugs would be the cause of more deaths in the state of Florida than heroin and cocaine related deaths combined in 2007. Nearly 550 of those death happened in the Tampa Bay area, leading this to becoming one of the biggest drug abuse crisis in quite some time. A drug monitoring program would be such a program that keeps track of the dispensing of pharmaceuticals, mainly controlled substances, that would potentially disable distribution of street drugs, put a halt to â€Å"doctor shopping†, put doctors that write fake scripts under the radar, hopefully reduce the amount of people that become dependent upon narcotics and diminish the number of people of overdosing on these lethal prescription drugs. A study was conducted by an independent contractor to assess the proficiency of drug monitoring programs. The research showed that in states where a drug program was in place the supply of illegally obtained pharmaceuticals and the likelihood of abuse was significantly reduced. The study also showed that if law enforcement, rather than health oriented officials, were the ones to monitor the information there was a greater chance of success in reducing pharmaceutical abuse. Florida is currently one of the only states that does not have a drug monitoring program in place. For years, lawmakers in Florida have turned down such programs saying cost and privacy as their main concerns. Even the federal government has offered the state money, many states have already bought in; however, Florida has not. Some lawmakers state â€Å"programs are too expensive† and worry about â€Å"placing private patient information in the hands of the government† (Tisch, & VanSickle, 2008). Thirty four other states, however, do have programs in place. Surrounding states such as: Alabama, Kentucky, Louisiana, North Carolina, South Carolina, Tennessee and Texas all have drug monitoring programs. Kentucky's KASPER program â€Å"started in 1999 as a fax-based system and in 2005 was converted to the first self-service, Web-based system of its kind. It tracks all schedule II-IV controlled substance prescriptions dispensed by licensed pharmacists within the commonwealth and helps medical practitioners physicians, pharmacists and law enforcement fight â€Å"doctor shopping.† A KASPER report shows all scheduled prescriptions for an individual over a specified time period, the prescriber and the dispenser† (KASPER grant release, 2008). Additionally, Indiana's INSPECT program require licensed pharmacies in Indiana are required to report dispension of schedule II controlled substances. In early 2004, grant funding through the Harold Rogers grant program, helped create INSPECT in its current form. Additional funding for the programs is provided by the state itself and all data collection and maintenance are handled in-house, meaning information is only accessible to registered users and through a secure Web site connection that is run by program staff. With the death toll rising, along with the number of those addicted, it would be impossible for me as a member of the health care community to deny the obvious need for a drug monitoring program in Florida. Before reading the plethora of articles available on the subject, I knew there was a problem; I suppose I just wasn't aware of how severe it really was. I am shocked it has gotten to the point it has without intervention and to be honest a bit embarrassed of the burden we have become to surrounding states. I don't have experience dealing with pharmaceutical abuse in my nursing practice as of yet. I do, unfortunately, have experience dealing with the all too commonly abused oxycodone in interpersonal relationships. I have seen the damage it can do to people firsthand. The way it can slowly steal someone you love, replacing them with someone you don't know at all. These drugs can have incredible therapeutic benefits if used in the context intended, but are too often used for reasons far beyond detrimental. I truly hope the information I have learned doesn't ever make me doubt anyone who says they are in pain, but I can't see how it won't. I will not, however, deny anyone in my care pain relief if they say they need it.

Environmental Analysis Anheuser-Busch Essays

Environmental Analysis Anheuser-Busch Essays Environmental Analysis Anheuser-Busch Paper Environmental Analysis Anheuser-Busch Paper Companies must examine the market looking for opportunities to row and improve the business in a changing environment. Dictionary defines adapting as adjusting or becoming adjusted to a specific use or situation 1996). Most prominent factor in the remote environment Is often the reciprocal relationship between business and the ecology? (Pearce Robinson, 2004). Numerous businesses today are due to concern about the environment; however, while other companies are Enhances-Busch has been practicing this philosophy since the when one of founders, Adolph Busch, began recycling leftover grain for cattle feed. A-B has adapted in several ways room recycling more than 27 billion cans annually, becoming a national leader in wildlife rescue and habitat conservation, to striving to conserve water and energy through the Bio-Energy Recovery Systems (BEERS) technology, which is a process that reclaims nutrient-rich leftover water to create renewable energy that provides fuel for the breweries (Enhances-Busch, 2008). To continue the efforts of environmental stewardship and adapting in efforts of A- B implemented an Electronics Recycling Initiative at the Sea World in San Diego that has recycled over 240,000 pounds of recyclable electronics that not only aided In retention the environment but also helped support the restoration and protection of native habitats for migratory species (Enhances-Busch, 2008). Of the largest corporations are realizing that business activities must no longer ignore environmental (Pearce Robinson, 2004). Macroeconomic Forecast During the fluctuation of the economy, the demand for beer has yet to waver. Today the economy is in the worst condition ever yet the future forecast for Enhances-Busch (A-8) in the beer industry looks remarkable. Consumer spending varies based on disposable income. When the disposable income decreases, nonusers do not spend as much on nonessential items and when disposable income Increases, consumers are more apt to spend more. Regardless of how much disposable Income consumers have, consumers tend to find the necessary resources to use to purchase beer. Consumer spending Is not the only variable with future forecasting; demographics are vital to the equation. Young adults are considered to be the largest consumers of alcoholic beverages. A-B should take advantage of the Increased population overseas Day Touching on global demographics to Increase continuous growth. The consumption of alcoholic beverages and energy drinks is detailed growing creating potential for growth for A-B. Social and Cultural presents firms with opportunities, threats, and constraints, but rarely does a single firm exert any meaningful reciprocal influence?C,-1?0 (Pearce Robinson, 2004). A-B believes in giving back to the community and has numerous benefits and outreach programs proving the social and culture efforts. For more than a century, A-B has extended a helping hand to the needy by donating to community organizations worldwide and touching innumerable individual lives. Over the past 10 years, A-B has contributed in excess of lion to charitable organizations, including those that support education, health care, the arts, cultural enrichment, social services and environmental conservation? C,-1?0 (Enhances-Busch, 2008). One of the biggest initiatives this year that A-B has introduced is a Smart?C,-1?0 program that focuses on underage drinking, driving under the influence, using illegal drugs, or driving without the use of a settable. A-B has partnered with 1-95 Corridor Coalition and the Florida Department of Transportation to encourage students who resides in states along 1-95 to be ? Smart. ?C,-1?0 This program will allow students attending high school in states from Florida to Maine along 1-95 to experience real-life drama by fire fighters and paramedics as they work to save lives of students who made poor decisions of underage drinking, driving under the influence, using illegal drugs, or driving without the use of a settable (Enhances-Busch, 2008). Although this program is focused mainly on students residing in states along 1-95, A-B also promotes responsible drinking overall which focuses on preventing underage drinking and drunk driving across the country. Political erection and stability of political factors are a major consideration for managers on formulating company strategy. Political factors define the legal and regulatory parameters within which firms must operate?C,-1?0 (Pearce Robinson, 2004). Some political factors have constraints that may diminish the possible earnings of the company while some political factors are intended to benefit and protect the company. The constraints can consist of fair trade decisions, antitrust laws, pricing policies, and minimum wage legislation all which are geared at protecting stakeholders (Pearce Robinson, 2004). The federal government uses the Bureau of Alcohol, Tobacco, Firearms and Explosives (TAFT) to pressure the beer industry through the numerous TAFT Rulings for alcohol. Some of the rulings are Labeling and Advertising of Malt Beverages, Importation of Alcoholic Beverages, Labels on Imported Alcoholic Beverages, Imported Bulk Beer, Direct Shipment Sales of Alcohol Beverages to name a few. Enhances-Busch uses political factors to assist the company in preventing insider trading. Insider trading can affect the market value of the securities or the possibility of a potential investor to purchase, sell, or retain the many securities. For example, insider trading information that could be considered detrimental is knowledge of a change in expectant earnings, change in pricing plans, possibly acquisitions and mergers, disputes between suppliers and customers to name a few (Enhances-Busch, 2008). For example, when Index purchaser A T employees Ana parlor International AT a change in pricing plans, dividend rates or a change in expected corporate earnings, this would have been considered insider training and would have affected the sale between Ellen and A-B. Occasionally Enhances-Busch employees are privileged to proprietary and influential information regarding acquisitions and mergers along with financial information that is crucial to the company. Since some employees are aware of this critical information, any attempt to benefit from the use of this information is illegal if the documents have not been relinquished to the public. When an individual purchases or sells Enhances-Busch securities with the knowledge of inside information that has not been disclosed to the public, this is considered insider trading. Rule lob-5 of the Securities and Exchange Act of 1934 prohibits trading in company stock before the information is made public (Enhances-Busch, 2008). Therefore, A-B implemented Insider Trading of Securities Policy to prevent employees from using the information for self purposes or sharing the information with others. By implementing this policy, A-B employees are aware of the consequences and legalities for the misuse of the material information. Among the political and legal factors associated with A-B, are the Political Action Committees that although not affiliated with the government, are influential in having the government pass legislation. Stricter liquor and beer laws, an increase in the current drinking age, and an increase in penalties for drinking and riving are a major focus for groups such as: Students Against Drunk Driving (SAD), Mothers Against Drunk Driving (MAD), and various other state alliances who are against the use of underage drinking. Technological In order avoid obsolescence and promote innovation, a firm must be aware of the technological changes that might influence its industry?C,-1?0 (Pearce Robinson, 2004). This is imperative that companies identify existing technological advances and recognize possible future advances that may influence the company? products and services especially with technology evolving regularly in society. A-B uses technology to maintain accurate inventory of all the products. Maintaining accurate inventory allows A-B to ensure availability of products to the retailers for purchase. Technology changes frequently, therefore, A-B must adapt to the ever-changing forces and trends of technology. Technological adaptations can suggest possibilities for new products, for improvements in existing products, or in manufacturing and marketing techniques? C,-1?0 (Pearce Robinson, 2008). Implementing the A-B mobility program, which is a software program that allows an employee to input and transmit customer inventory ND orders to the warehouse, ensures better accuracy of inventory and orders for next day delivery. Once the data is loaded and transmitted to the warehouse, warehouse personnel receive this information and can begin freeloading the necessary product for delivery to the retailer. By introducing a training strategy, the company will ensure that the employees are equipped with all the necessary information to be proficient at using the program. Using this A-B mobility program allows employees to perform a more efficient and productive Job, which overall pleases the customer. The A-B mobility program also allows sales employees to blew past Inventory nelsons, ten total cost AT new Inventory to De delivered, and any current promotions. Having this information at the salesperson? fingertips provides excellent customer service. Innovative technological adaptations can lead to potential for new products, for enhancements in current products, or in developing and advertising methods. Enhances-Busch continues to conduct technological forecasting in order to protect and improve the profitability of the company in the beer industry. Enhances-Busch understands that in order to continue to be the number one beer company, the company has to predict precisely he future technological capabilities and the impact that the capabilities will have on the future growth of the company then implement the strategy. Demographic The consumption of beer is primarily determined by consumer demographics. In order for A-B to remain a superior beer company, A-B must provide the product to various demographics. For example, A-B must focus specific marketing towards young adults, diverse cultures and ethnicity, different genders, and social, economic, and lifestyle differences. Since such an extensive group of consumers exists, A-B should why away from a standard approach of marketing due to the difficulty of reaching all intended targets. In order to target properly the various clientà ¨les, A-B should survey the different groups to determine the likes and dislikes so that current and potential consumers are satisfied. Competitive Analysis A-B is currently doing well in the beer industry. Known as the of A-B continues to display why the company remains the top leader in the beer industry. Through continuous innovation and technology, introduction of new products, the focus on brand image and aggressive and assertive marketing, A-B as been able to sustain many downfalls in the ever changing market. Due to competitive pricing, customer service and new products, A-B has been able to maintain sales and gain tremendous strides ahead of the competition, Gabrielle Brewing. Unlike retail where pricing is determined by the name on the label or the name on the department store, the frontline beer pricing is the same for all retailers across the board whether the company is a large store such as or Wall- Mart or a small independent neighborhood store. A few exceptions exist when frontline pricing on certain products is lower or higher than competition. Those exceptions include: monthly promotions where A-B will have bottles on sale and Miller Brewing will have cans on sale or vice versa or the distribution of special packages released to the market for different occasions. Another exception is during yearly price increases when competition will not raise the price on a certain package during increase period. A-B then decides whether to match that price or combat the price with another package that will be more profitable for the company to reduce. However, due to survival instinct, the company has been able to sustain Hess reductions to match competition because the company has been able to be productive in maximizing the dollars in other areas such as imports through Ellen, energy brands such as Monster and Lost and now water to add to the portfolio. In addition, once the retailer receives frontline pricing, the pricing to the consumer is based on each individual retailer and not by the beer industry. Both companies seek to have competitive pricing among similar product, but although the product is similar, brands stand alone and are produced with the best ingredients to provoke a quality taste In a quality product. Once gall A-B Allays winy ten company is position as the leader in the beer industry and why the company continues to set itself apart from all the rest. Assessment of Market Currently A-B is in good standing in the beer industry and with the recent merger with Ellen, an import company operating out of Belgium, places A-B in a league of its own. This business merger makes A-B the number one beer company in the global market and is an example of A-B continuing to meet the mission goals. The mission statement is be the number one beer company nationally by enriching and entertaining an increasing global audience while delivering superior returns to the shareholders?C,-1?0 (Enhances- Busch, 2008). The market structure for the beer industry falls into an oligopoly market structure. Oligopoly consists of a few firms being present in the industry, each having a major element of the market. These firms produce a homogeneous or differentiated product that dominates the market. Thus situated engage in strategic behavior and are mutually interdependent?C,-1?0 (McConnell, C. Bruce, S. , 2004). The behavior of A-B directly influences, and is influenced by, the actions of A-B? competition Gabrielle. A-B and Gabrielle must consider the reactions of each company in terms of pricing, advertising, and product development decisions (Mcconnell, C. Bruce, S. , 2004). A-B has substantially increased its market share making Budweiser and Bud Light, the nations two top brands, account for practically half the beer sold in the U. S. The downfall of regional competitors is partially accredited to success but is also attributed to strategic ability. A-B continues to build state-of-the- art breweries, produce effective advertising campaigns, and form compelling relationships with regional distributors. Although Gabrielle continues to create intention, several opportunities and issues exist that will be addressed through the strategic planning process. Opportunities that exist range from new products and market expansion to unrivaled distribution channels to issues ranging from high gas prices to increases in federal excise taxes. SOOT Analysis Enhances-Busch, the of Beers?C,-1?0 and the leader in the beer industry, possesses a wealth of strengths. A-B is dominating sales and brand image, is financially sound, and creates a positive work environment. Sales are steadily increasing due to the innovative marketing strategies that lid up brand image which improves consumer knowledge and approval of the products and services. Investments are not limited to the beer industry; the company also owns amusement parks. Financial stability is evident by the extremely low debt and by immense leveraging capabilities. To remain the leading company in the beer industry, A-B must maintain the current positive work environment by continuing to hire and retain a robust management team with substantial experience. By maintaining such a management team with a positive work environment, A-B will remain an excellent company fostering positive management and employee relations. Along with strengths comes weaknesses and in order for any organization to improve stature in its industry, the organization must recognize the weaknesses then resolve them. A-B must examine the weaknesses of competitive price strategy Ana market overgrown AT Drains teen arrest Ana resolve teen. A bottom-line is severely affected when the company is forced to respond to discounted competitive pricing strategies. When competition reduces pricing, A-B volume is affected because the company is forced to discount its prices to match competition. Due to the constant changing of market trends, A-B has continued to each all demographic regions and diverse group of drinkers by attempting to satisfy the vast range of drinkers needs. As other products enter the market, this creates competition for current placements causing market shares to fluctuate due to the large amount of availability of products to select from. A-B has significant opportunities for growth in the beer industry. Since Ellen acquired A-B, the strategy is Budweiser into Europe, Asia and Latin America?C,-1?0 (Herald Tribune, 2008). Introducing Budweiser globally is key, however, Ellen unrivaled distribution channels in the orals five largest beer markets: China, the United States, Russia, Brazil and Germany?C,-1?0 is an opportunity that will lead to maximum growth for A-B (Herald Tribune, 2008). As A-B continues to move forward and expand the portfolio, new opportunities are presented. A-B has currently branched out into the nonalcoholic market. The Joint venture with Hansen Natural, which is a major producer of the energy drink Monster which has shown significant profit and growth, has once again proven why A-B is currently the leader in the beer industry. A-B is highly regarded as superior competition within the beer industry yet the many is not excluded from external threats. With economy in the current poor state, high gas prices are a threat that dictates how often deliveries are made to customers. As gas prices began to increase, select customers who received twice a week deliveries were reduced to once a week deliveries, delivery routes where changed, delivery drivers went from a five day work week to a four day work week in an attempt to save gas. Another threat affecting A-B is the abrupt increases in federal excise taxes on alcoholic beverages which A-B assumes the responsibility of paying and does not pass on those additional charges to the customer. Long-term Objectives achieve long-term prosperity, strategic planners commonly establish long-term objectives in seven areas: profitability, productivity, competitive position, employee development, employee relations, technological leadership, and public responsibility?C,-1?0 (Pearce Robinson, 2004).

Leadership of Forest Gump essays

Leadership of Forest Gump essays Throughout the movie Forest Gump, the character Forest Gump demonstrates many of the necessary qualities of a successful leader. As he grows from a boy to a man, his home life aids in the development of his leadership characteristics. The most influential being in his life was his mother, who taught him lessons about how to be a great person. These lessons are the basis of his success in both his leadership in the military and his life. Forest had a very rough childhood. He was born crippled and was harassed because of it in school. This gave him a motive to do the impossible break through his braces and not just walk without them, but also run. Forest broke through his braces and ran as fast as he could to escape being hurt by bullies. Forest, the once crippled boy, was outrunning these tough bullies. In my opinion, this boosted Forests confidence and let him believe in himself. This was the beginning of Forests leadership abilities because one cannot have confidence in people they lead if the cannot have confidence in themselves. When Forest joined the military, he was told what to do. Without fail, he promptly followed out his orders. However, Forest wasnt the smartest man and he often would wind up doing his platoons dirty work. He would be asked to check holes for mines and other dangerous duties like that. He would not know that he was doing anything dangerous because he felt as if his leader, Lieutenant Dan, would never put him in a dangerous situation intentionally. This came in handy for Forest when he was put in a dangerous situation unintentionally. When attacked, Forest was the only one unable to outrun the bombs and such that were injuring his peers. When Forest realized that people were hurt, without hesitation, he ran back to save them. This can be attributed to the life lessons that he was taught by his mother. However, Forest, becaus ...

FAMILIAL INFLUENCE ON CHILDHOOD OBESITY Essays

FAMILIAL INFLUENCE ON CHILDHOOD OBESITY Essays FAMILIAL INFLUENCE ON CHILDHOOD OBESITY Essay FAMILIAL INFLUENCE ON CHILDHOOD OBESITY Essay FAMILIAL INFLUENCE ON CHILDHOOD OBESITY Scope Nature of the Problem The children population currently struggling with obesity has massively expanded, representing a huge health care burden both at present and in the future. The extent of the epidemic is worsened because it is a critical risk factor for other diseases, including cardiovascular diseases, musculoskeletal disorders, cancer and diabetes. Upwards of 17% of adolescents and children in the United States, suffer from obesity, representing more than 12.5 million patients (World Health Organization, 2012). These represents a near 300% increase in the levels since 1980, with considerable ethnic and racial disparities in the prevalence rates, with male Hispanics and non-Hispanic black girls being the worst affected population groups. Similar trends are evident elsewhere in the world, with the World Health Organization (WHO) estimating that upwards 40 million children across the world are either overweight or obese. : Research Hypothesis Family behaviors and attitudes are important in whether or not children become overweight or obese Justification There is a growing body of theoretical, scientific evidence indicating that children assimilate their family and parents health philosophies. They engage in activities and eat foods that their families allow, encourage or provide them with, and refrain from those that are forbidden. This influence of families and parents on childrens eating and exercise habits is critical in the development of disease, while at once building lasting habits that prevent or predispose them to obesity or high body weight (Austin, 2011). With the establishment of empirical evidence to back up the theoretical models, this research findings will help to create and impetus for the development better parental attitudes and skills, which will ultimately lead to the reduction of theoverall disease burden and the overall health care costs facing populations and governments. Potential family-based interventions/treatments can be developed with the establishment of firm evidence of family environments on the poss ibility of obesity development. In addition, if the research hypothesis can lead to the prevention of incidental diseases associated with childhood obesity, while at once boosting the productivity of the future generations. Methodology The research design will use both secondary and primary data. The secondary data would comprise of peer-reviewed journal and book sources on childhood obesity causes, preventive methods and the possible predisposition of children due to familial factors (Austin, 2011). The primary data would be obtained from a cross-sectional sample of 400 children aged between 6 and 13. The sample would comprise (i) 100 Hispanics (ii) 100 Blacks (iii) 100 Whites and (iv) Minority groups. Half of the respondents must be (i) obese (ii) overweight. The research staff would go to schools and hospitals, and request parents and the children to participate in the study. As many as 700 possible participants would be selected, from whom a random sample of 450 would be selected to participate in the study. Respondents would complete research questionnaires sent by post, email or by telephone interviews based on the questionnaire, with information includingtheir diet, eating habits, parental attitudes towards eating and exercise, knowledge of obesity and the number of times that food is cooked in the home (Kothari, 2009). Others would include the children body mass index, maternal depression, family functioning and self-esteem etc. Once questionnaires are completed, they will be checked for completeness and correctness, before the final random sample of 400 is selected for coding, and analysis. Data would be analyzed by a specialized statistical computer software, SPSS and varied reports would be provided. Initial Findings The causes of obesity, a non-communicable and perfectly preventable disease, are well known and include excessive intake of high energy and sugar foods, low vegetables intake and lack adequate physical activity. Genetic predisposition, family demographics, parenting practices, increasing sedentary lifestyles due to computer use and television viewing etc, increasing consumerism and hectic family schedules have equally been identified as (Delahanty, et al., 2012). Other causal factors include the emergence of the fast foods industry, which is almost solely responsible for the rise in high-fat foods across the world.It is however evident that proper parenting and control can limit these risk factors, effectively making the heightened rates of obesity a direct consequence of the failure in parenting (Austin, 2011). According to the ecosystems model, the relationships among families, individuals, society, institutions and psychosocial groups interactions have a considerable effect on the functioning and behavior. On the other hand, another theoretical model, the ecological model asserts that family dynamics are critical in whether or not children develop weight problems or obesity. This possibility is determined by food choices, which are influenced by the family demographic characteristics (HU, 2011). Families in which both parents worked and single parent families were more likely to eat fast foods, compared to other families, which in turn influence the eating habits of children. In addition, low income families vegetable consumption by as much as 22%, as do dual worker families (Delahanty, et al., 2012). Other factors including the parents beliefs and attitudes about the nutritional and exercise needs of the children impact the body weight of the children. References Austin, B. (2011). [Commentary on] The Blind Spot in the Drive for Childhood Obesity Prevention: Bringing Eating Disorders Prevention Into Focus as a Public Health Priority. American Journal of Public Health, Jun2011, Vol. 101 Issue 6 . Delahanty, L. M., Pan, Q., Jablonski, ,. K., Watson, C., McCaffery, J., Kahn, S., et al. (2012). Genetic Predictors of Weight Loss and Weight Regain After Intensive Lifestyle Modification, Metformin Treatment, or Standard Care in the Diabetes Prevention Program. Diabetes Care , vol. 35 no. 2 363-366. HU, F. (2011). Globalization of diabetes: the role of diet, lifestyle, and genes. diabetes lifestyle, Harvard School of Public Health, in PubMed . Kothari, D. C. (2009). Research methodology: methods and techniques. New York: New Age International. Mazzeo, D., Arens, S., Germeroth, C., Hein, H. (2012). Stopping childhood obesity before it begins. Phi Delta Kappan, Vol. 93 Issue 7 , , p10-15. World Health Organization. (2012, May 17). Obesity and overweight. Retrieved June 3, 2012, from www.who.org: who.int/mediacentre/factsheets/fs311/en/

Routing Algorithms Assignment Example | Topics and Well Written Essays - 500 words

Routing Algorithms - Assignment Example Hence, the technique proactively helps in ascertaining adjacency properties of two or more given nodes. (Perkins and Bhagwat 1994) TORA is a combination of both reactive and proactive techniques. It can be implemented across large and distributed networks without the fear of further complications. TORA can also respond to any modifications in the network topology. Thus, TORA is also ideal for handling dynamic networks, where mobile devices or nodes are actively used. However, â€Å"since multiple paths are used in TORA, routes may not be the shortest ones always† (Logambal and Chitra 2014). It is one of the simplest and earliest routing protocols that can be utilized for generating routing tables. RIP has a primitive design and it may generate very large traffic load in a modern, fully operational computer network. RIP utilizes the  User Datagram Protocol  or UDP for the purpose of its main transport and communication protocol. (Malkin

A Model for the Allocation of Value in Western and Eastern Art Markets Dissertation

A Model for the Allocation of Value in Western and Eastern Art Markets - Dissertation Example In contrast, Western art generally refers to the European style of artwork, and is less culturally diverse than Eastern artwork and draws less on myth. A significant portion of European art, particularly older art, is connected to the Christian religion, with depictions of Jesus, Mary and of angels. Modern Western artwork is often more abstract. The development of prices for artworks by artists in China can be tracked effectively and accurately using the research methodology proposed for both indigenous Chinese artists represented in local markets and also for global or Western artists imported to collections. This allows the determination of how traditional Eastern artwork fares in the Eastern art market compared to how Western artwork performs in the same market. The economical and sociological systems which drive the operation of the contemporary art market in China can be reviewed on a percentage of GDP or on a per capita basis in respect to the Western markets, allowing direct c omparison between the two. This allows it to be determined whether one form of art is traded more frequently or valued more highly in the Eastern market compared to the Western, indicating differences between the markets. 9 The Assignment of Value 13 For any commodity or service, value must be assigned to it in order for it to be bought and sold in the general market. It is not simple to assign value to art, as its worth comes from a wide variety of sources, and is not always predictable. The question of value is fundamental for art as a discipline and as an object. Art is created not simply because of the desire of the artist to create, but also as a method of communication, or through a desire to earn an income. As a consequence, the meaning of the work is important and... This dissertation outlines art as a large part of culture and tradition worldwide, but the definitions and approaches to art can vary significantly depending on the artist as well as the culture that they derive their inspiration from. In particular, artistic inspiration and art form can be divided into two broad categories, Eastern and Western art. These definitions are based on global location of the style and inspiration for the artist, although the artist themselves may not be from this global area. Western art can be defined as art that is created in the styles that are generally accepted in European countries, although it may be created anywhere in the world. Traditionally, Western art consisted primarily of paintings and sculptures, often of religious icons, although there was the development of other artistic styles such as impressionist and abstract art during the history of Western art. Current Western art also includes styles such as modern art, which is often very abstrac t, and performance art. In contrast, Eastern art is often more traditional and takes greater inspiration from local religion, practices, history, myth and legend. When interpreting art from Eastern cultures, it is important not to do so through the lens of Western art history and values, as this presents a risk of cultural imperialism or bias. The consequence of this may be the marginalization of traditional artistic expression, such as art through handicrafts, folk art, or kitsch, which are often not regarded as art from the traditional Western viewpoint.

Please agree with him Mr. J. and write 3 pages cite sources. Cite Article

Please agree with him Mr. J. and write 3 pages cite sources. Cite sources.(Dhibba Shan) - Article Example Borrowed nursing theory is a theory which was originally designed to suite in another discipline, but later adapted also to fit in the nursing profession. However, it is worth understanding that the nursing perspective guides the reconceptualization of existing theories. Synthesis of the borrowed theory with the nursing perspective is essential; otherwise the focus of nursing will continue to remain within other disciplines. Consequently, nursing problems will either not be addressed at all or addressed haphazardly. Therefore, theories from other disciplines must be incorporated into both the nursing milieu and to the nursing image of a human being to be meaningful to nursing (McEwen and Evelyn, 2007). Nurses heavily borrow theories from physical, biological and behavioral science disciplines and adapt them to nursing situations. As a result, a nursing theory emerges though tracing its origin on the original discipline. A theory that is applicable in two or more different disciplines is referred to as shared theory. Examples of borrowed theories include the Von Bartlaffny’s general systems theory and Maslow’s Hierarchy of Human Needs. In a case scenario, nurses can apply the Maslow’s theory to predict the needs that patients have not expressed clearly so that appropriate actions can be undertaken (Fawcett, 2005). For example, when a patient is admitted in the hospital, it is the duty of the nurses to organize a familiarization program for the patient, which helps them relieve anxiety and feel comfortable in the hospital environment. Existence of borrowed theories certainly implies that unique theories also exist. These are theories which were specifically designed to guide nurses’ decisions, goals and actions that relate to their profession. While formulating these theories, the theorists base their opinions and assertions on experiences and researches that directly relate to

The Boston Molasses Disaster Essay Example | Topics and Well Written Essays - 2500 words

The Boston Molasses Disaster - Essay Example A lawsuit was filed against the company and a bitter legal battle ensued after the disaster. Negligence and errors in design were finally proved to be the most obvious reasons explaining the tank failure. This event raised public morale to combat high handed corporates who did not pay much attention to environmental issues and public safety. And the technical aspects of the disaster are also extremely vital. A simple and stationary storage tank had behaved in a strange manner. This signals poor understanding of chemical engineering. Designing a storage tank is not just a mechanical engineering topic. Chemistry of the material to be stored in the tank is highly important. Continual research on the Boston Molasses Disaster can help the engineering community to learn from past mistakes and understand the importance of industrial safety in the context of holistic disaster management preparedness. Background The Boston Molasses Disaster: What happened? The Center for Chemical Process Safety or CCPS has furnished a very concise but informative description of the Boston Molasses Disaster. On 15th January 1919 morning, a large storage tank in northern Boston blasted releasing tons of molasses. The steel tank was 50 ft or 15 m high. It had a diameter of 90 ft or 27 m containing nearly 2.3 million US gallons of molasses. All the rivets sealing the tank walls were spattered in the manner of machine gun firing, and chunks of steel were hurled across the area. Consequently, a wave or molasses rising above 15 ft or 5m began to surge ahead from the site of the blast. The wave had a speed of about 60 km/hr and traveled across two bocks of the Boston city with great momentum. Consequently, 21 people were killed, above 150 were injured, several buildings and vehicles were smashed, and the municipal system was completely disrupted. See Figure – 1. (CCPS 2007) Figure 1: Photographs showing the site of disaster before and after the molasses tank failure took place. Source: CCPS (2007) 1.1.2 The technology/engineering involved The CCPS (2007) has utilized a sound technical a pproach to describe the disaster. This approach is contextual with relation to both the old and new paradigms of engineering. The old paradigm of early 20th century engineering technology was devoid of facilities like computer aided design (CAD), industrial control systems, etc. The new paradigm is modern 21st century engineering which has power of new discoveries and superior computing efficacy. In sum,

We must ban animal testing Essay Example | Topics and Well Written Essays - 1750 words

We must ban animal testing - Essay Example In the testing of cosmetics, various cleaners and various other consumer products, numerous animals are putrefied, made blind and killed each year by companies. These animals are supposed to breathe in poisonous gases, dogs are required to eat insecticides while rabbits have scarring compounds smeared on their bodies and eyes. Most of the tests that are conducted on animals are not a requirement of the law and in most cases; their outcomes are inexact and misrepresentative. Regardless of whether a product harms an animal or not, it still ends up in the shelves for customers to buy (PETA). The fatal and unpleasant experiments that take place as part of huge supervisory analysis initiatives are in most instances financed by taxpayers’ money. Thesis: Millions of animals experience suffering and are ultimately killed in various kinds of experiments even though modern alternatives have demonstrated that they can produce more accurate results compared to the animal tests Animals testing, which is also known as in vivo testing involves the use of animals that are not human in testing some where some of the experiments entail the observation of the behavior of the animals. These tests are conducted in universities, medical institutions, drug companies and commercial facilities that provide the services to other industries. Some of the research entails pure research like genetics, developmental biology, testing of drugs as well as cosmetics among other things. The animals may also be used in teaching various disciplines, breeding purposes as well as defense tests, but the activity of using animals in testing has varying degrees of regulation in different nations. Globally, it is approximated that the number of animals ranging from fish to primates used every year may reach tens of millions and sometime more than a hundred million. These numbers do not include the invertebrates like mice and frogs

The Boston Molasses Disaster Essay Example | Topics and Well Written Essays - 2500 words

The Boston Molasses Disaster - Essay Example A lawsuit was filed against the company and a bitter legal battle ensued after the disaster. Negligence and errors in design were finally proved to be the most obvious reasons explaining the tank failure. This event raised public morale to combat high handed corporates who did not pay much attention to environmental issues and public safety. And the technical aspects of the disaster are also extremely vital. A simple and stationary storage tank had behaved in a strange manner. This signals poor understanding of chemical engineering. Designing a storage tank is not just a mechanical engineering topic. Chemistry of the material to be stored in the tank is highly important. Continual research on the Boston Molasses Disaster can help the engineering community to learn from past mistakes and understand the importance of industrial safety in the context of holistic disaster management preparedness. Background The Boston Molasses Disaster: What happened? The Center for Chemical Process Safety or CCPS has furnished a very concise but informative description of the Boston Molasses Disaster. On 15th January 1919 morning, a large storage tank in northern Boston blasted releasing tons of molasses. The steel tank was 50 ft or 15 m high. It had a diameter of 90 ft or 27 m containing nearly 2.3 million US gallons of molasses. All the rivets sealing the tank walls were spattered in the manner of machine gun firing, and chunks of steel were hurled across the area. Consequently, a wave or molasses rising above 15 ft or 5m began to surge ahead from the site of the blast. The wave had a speed of about 60 km/hr and traveled across two bocks of the Boston city with great momentum. Consequently, 21 people were killed, above 150 were injured, several buildings and vehicles were smashed, and the municipal system was completely disrupted. See Figure – 1. (CCPS 2007) Figure 1: Photographs showing the site of disaster before and after the molasses tank failure took place. Source: CCPS (2007) 1.1.2 The technology/engineering involved The CCPS (2007) has utilized a sound technical a pproach to describe the disaster. This approach is contextual with relation to both the old and new paradigms of engineering. The old paradigm of early 20th century engineering technology was devoid of facilities like computer aided design (CAD), industrial control systems, etc. The new paradigm is modern 21st century engineering which has power of new discoveries and superior computing efficacy. In sum,

Research Paper based on company of your choice except Walmart

Based on company of your choice except Walmart - Research Paper Example Next section of the study will discuss the major milestones for the company. Time Period Milestones 1905 Nestle took over Anglo-Swiss Condensed Milk Company. 1920-1944 Nestle shut down operation in many plants and invested capital in launching Nescafe. 1945-1974 In this era, Nestle took the strategic decision to diversify its product portfolio. They took over Alimentana in order to launch Maggi. Nestle invested money for becoming one of the largest shareholder in L'Oreal. 1975-1979 Nestle took initiative to enter in pharmaceutical industry with the help of buyouts and strategic acquisition decisions. The company acquired Alcon Laboratories in order to enter American pharmaceutical industry. 1980-1994 Nestle used the acquisition strategy in order to increase height, breadth and depth of its food product portfolio. The Vevey based organization acquired food giant Carnation in order increase depth of the product line. Nestle enhanced the strength of the Nescafe brand by launching Nespre sso which was a form of espresso coffee. 1996-2005 Nestle diversified its business into nutritional and health division. The Swiss company entered into of health, nutrition and wellness business segment with the help of series of merger and acquisition activities. 2006-2009 Nestle took few major steps like acquiring nutritional division of Novartis, establishing shared value forum in different countries, trimming down the value chain for bottled water segment in order to increase sustainability and profitability of business. 2010-2012 Nestle launched Cocoa Plan for supplying disease defiant plantlets to their value chain partners. (Source: Nestle, â€Å"History†) SWOT Analysis & Impact of External Environment Strengths Strong Brand equity is the major strength for Nestle. The company has established strong brand presence with the help of its diversified product portfolio. The Swiss giant offers more than 4000 brands to customers which talks about the product diversification c apacity of the company. The company is the market leader in more than twenty five product categories like confectionery, pet care, coffee, bottled water, frozen meal, nutritional division and dairy products. Nestle has achieved leadership position in non-alcoholic beverage market with the help of products like Milo (energy drink), Nestle Pure Life (bottled water), Nescafe (coffee) etc. Nestle Pure Life is the highest selling bottle water brand in the world. Top brands of the company are growing at a rate of 10-20% annually which proves the strong brand equity of Nestle (Market Line, â€Å"Nestle S.A†). Research and development capability is the major strength for Nestle. The company has established more than thirty two research and development centers across five continents in order to incorporate high degree of diversification in product offering. The Vevey based company operates business with the help of three hundred application groups in order to develop products in accor dance with the local market preference. Weaknesses Major weakness of Nestle is its inability to generate revenue from all the markets it caters to in equal proportion. For example, 58% of Nestle’s revenue comes from its operation in developed countries like USA, UK and other European countries (Market Line, â€Å"Nestle S.A†). The company is facing problem in maintaining its revenue growth in European

Peace order in country Essay Example for Free

Peace order in country Essay There are three types of peace orders: Interim peace orders. If you wish to file for a peace order but the district court clerk’s office is closed, you can file for an interim order by going to the nearest District Court commissioner. If the commissioner believes that you have been abused by the person you are filing against and that the abuser is likely to abuse you again in the future, s/he may issue an interim peace order.* An interim peace order goes into effect once the respondent is served by a law enforcement officer. *1 The interim peace order lasts until a judge holds a temporary peace order hearing or until the end of the second business day that the court clerk’s office is open after the interim peace order is issued, whichever comes sooner. If the court is closed on the day on which the interim peace order is due to expire, the interim peace order will be effective until the next day on which the court is open, at which time the court shall hold a temporary peace order hearing.*2 The interim peace order has to include the date for the temporary peace order hearing, and a tentative date for the final peace order hearing.*3 Note: Even if you are denied an interim peace order, you can still apply for a temporary or final peace order.*4 Temporary peace orders. When you go to court during normal court hours to file for a final peace order, you can ask for a temporary peace order, which can be issued the same day. If the judge believes that you have been abused by the person you are filing against and that the abuser is likely to abuse you again in the future, s/he may issue a temporary peace order. This order can be issued with or without the abuser present.*5 The order is effective when it is served.*6 The temporary order is in effect for up to 7 days after service of the order unless the court is closed on the day on which the temporary peace order is due to expire. In that case, the temporary peace order shall be effective until the second day on which the court is open, by which time the court should hold a final peace order hearing. However, the judge may extend the temporary order to allow for service of the order or for another good reason, but not to more than 30 days.*7 Note: If the respondent is at the hearing, the judge may go ahead and hold a hearing for a final peace order instead of a temporary one if you and the respondent agree to this.*8 Final peace orders. The respondent has the opportunity to be present at the final peace order hearing. If the judge believes that you have been abused by the person you are filing against and that the abuser is likely to abuse you again in the future, s/he may issue a final peace order, which can last for up to 6 months.*9 As of October 2011, peace orders can be extended.*10 See Can I modify, cancel or extend my peace order? for more information.

Strategic Management at Sainsburys

Strategic Management at Sainsburys Introduction The word â€Å"strategy† is often over-used in a fuzzy manner. Therefore this simple and straight-forward definition of strategy given by William E Rothschild, the business leader and an ex-General Electric veteran is one of the best available. He defines strategy as â€Å"What do you want to achieve or avoid? The answers to this question are objectives. How will you go about achieving your desired results? The answer to this you can call strategy.† The highlight of this definition is that it clearly distinguishes strategy from â€Å"objectives.† This assignment examines strategic management at Sainsburys, during various booms and busts from the days of its launch till date. The analysis is done within the various conceptual frameworks of strategic management in general and Michael Porters five forces model, in particular. Strategic Management An articulate, well-laid out and well-executed strategy is the cornerstone of long term prosperity of any business. Strategy operates at various levels, starting with Business or Corporate strategy. Since the ultimate goal of a business is to gain leadership position in one or the other form, business strategy shapes marketing strategy, competitive strategy and growth strategy. Corporate Strategy This is an organisation wide strategy that directs and controls the composition of all business activity. It starts with a clear and quantified mission statement. This area is a preserve of top management. Decisions are taken on: How resources will be allocated across the organisation Portfolio of activities for the firm Clear definition of the objectives One of the key ingredients of good strategic management is organisational leadership and its ability to clarify strategic intent. Driven by vision, it is â€Å"an articulation of a simple criterion or characterisation of what a company must become to establish and sustain global leadership.† (Source: Pearce et al pp 340). Competitive Strategy In an ideal situation of a monopoly, competitive strategy has no significance. But in reality this is never the case. In near perfect competition, leadership position comes to a business only by gaining sustainable advantage over its competititors. At times this also determines the growth paths that a business should take. For instance, evaluating a move away from core competence into a completely unrelated business, or initiating take-over of another business that can offer synergies. The five forces model Michael E Porter proposed the five forces model in 1980 in his book â€Å"Competitive Strategy: Techniques for Analyzing Industries and Competitors.† In this widely respected and accepted framework he suggests that there are five generic forces that act upon a business irrespective of what industry it operates in. These forces are: Competitive rivalry within the industry between existing businesses: The significance of this force in a sector such as the UK grocery retail sector, with large number of players, is the erosion of loyalty because of perceived commoditisation. Threat of new entrants: If the barriers to entry are low because of low capital investment or lack of regulation, it can create further pressure with price cutting. Bargaining power of suppliers: Leads to lack of control over the supply chain Bargaining power of customers: Erodes loyalty and causes switching Availability of substitutes: Once again erodes customer loyalty and causes switching. This is a real pressure on UKs retail sector. To counter these forces and gain competitive advantage a firm can adopt either or a combination of two business strategies: Comparative advantage / cost leadership: This emerges from economies of scale. It is a firms ability to source and produce at cost which is lower than its competitors and therefore earn higher margins. It does not necessarily mean offering lower price in the marketplace. Differential advantage / differentiation: Is a firms ability to create a unique perception about itself vis-à  -vis its competitors in the marketplace. It allows a business to cultivate loyal segments of customers. Sainsburys Background Founded and launched in 1869, J Sainsburys PLC has as rich a history as modern London. John James and Mary Ann Sainsbury launched their first store named Sainsburys at Drury Lane and quickly expanded to a chain of four shops by 1882. â€Å"Throughout companys history, the Sainsbury brand has been synonymous with good-quality, well-presented products, with 50 and 60 per cent of the range being sold under the various versions of Sainsburys brand.† (Source: Varley). An average Sainsburys supermarket today stocks approximately 30,000 products 50% of which are its own label. The company not only wants to deliver high quality products but also wants to be seen as doing this by its customer. (Source: Thompson et al pp 192). The mission of revival: In the last decade, the company has lost its leadership position to Tesco and ASDA.. Currently it has between 16-17% market share, and is placed at third position. In 2004, there was a change at the top level. In 2005, its new chief executive clarified the companys strategic intent by launching an organisation wide revival programme â€Å"Making Sainsburys Great Again† and announced a mission of increasing sales by  £2.5bn by the end of 2007-08. As a result of this turnaround program, at the end of this financial year, Sainsburys â€Å"has reported sales growth ahead of expectations.† (Source: BBC New Website) Competitive strategy: If history of successful businesses is analysed, it will clearly emerge that winners are in the top slots because of the risks they have take. Businesses hungry for long-term success identify gaps and problem areas and attempt to provide solutions to their customers. Leaders at the helm do this with a combination of instinct backed by objective analysis of emerging trends. This is precisely what Sainsburys did in an extremely tough economic and social environment during and after the World War II when external forces were threatening its existence. In a pioneering move in the UK market, the grocery chain re-engineered its store operations by adopting the American format of food-retailing. Its first â€Å"selfservice† store launched in 1950 immediately after the World War II, when food and other resources required for subsistence were scarce, became a success because it solved a major problem faced by customers it busted shopping queues. (Source: Sainsbur ys website). Such moves are evident through out its existence and its march towards becoming one of the best known retailers in the history of British business. Sainsburys today: A move towards consolidation and growth The company plans to focus on three of its core areas: Sainsburys Supermarkets, Sainsburys Online and Sainburys Bank Steps taken since 2004 in the retailing business: Price reduction across a number of products. Improving availability. Introduction of over 3000 new items. Introduction of nutritional labelling branded â€Å"Wheel of health† on over 1500 products. Introduction of â€Å"Try cards† under the slogan ‘Try Something New Today built on healthy eating plank. The initiative aims to add value to the food shopping habits and changing food consumption habits. Its success measured by â€Å"over 7 million ‘Try cards picked up in stores.† Engaging its 3500 smaller scale suppliers by launching a campaign â€Å"Supply Something.† The initiative is aimed at making local supply chain robust. Increasing non-food product categories especially to generate a minimum of  £700m sales. Initiating community participation programs such as â€Å"Active Kids campaign† involving donations of equipment to schools. Attempting to become a responsible corporate citizen by setting targets of reducing carbon emissions and introducing re-cycling. The company has a sourcing office in Hong Kong â€Å"Sainsburys serves 16 million customers each week in 455 supermarkets and 301 convenience stores across the country. The company employs 148,000 colleagues commited to delivering ‘Great Food at Fair Prices.† maintains the companys official website. All the above activities are aimed towards gaining either diffrential or cost leadership or a combination of both. The future There is an increase in sales in the grocery business over the last financial year amounting to Pounds 324 million a growth of 458.6% over 2006. However financial services that accounts for just 1.7% of the total sales has seen a fall of 11.8% over 2006. The organisation states one of it values as â€Å"Getting better Every Day.† In the current tight economic scenario, Shareholders are expecting most of the retailers to use their real estate assets for generating additional liquidity. But in a move completely reverse of the expectation, Sainsburys has tied-up with their lessor British Land. â€Å"Sainsburys also announced it was teaming up with British Land to create a  £1.2bn joint venture to run 39 superstores across the UK. The supermarket says it will invest  £273m into the venture, in which it will have a 50% stake. The stores are currently owned by British Land and leased to Sainsbury for 20 years.† (Source: BBC News Website). Land is the fundamental element in a large scale retail business and store location, store design and merchandise are all important critical success factors. It can be safely concluded that this recent collaborative move by Sainsburys is a deliberate long term. By investing in developing its stores, it can further hope to get a differential advantage over its competitors.

Tattoos, Body Piercings, and Other Body Modifications Essay -- body mo

â€Å"The colors and pictures we apply to our skin communicate our values and aspirations as well as our hopes and personal histories. Even when we adopt the â€Å"natural look† and don't adorn our skin at all, we are making a social statement. Our skin talks even when we don't; it is not a neutral canvas.† (Jablonski, 164) We as a species are obsessed with our appearance and are equally preoccupied with altering it to our own varied desires. Each person wants nothing less than perfection, but each has an unique idea of what that means. Every person on the planet engages in some form of body modification to achieve the look that they can identify with and feel is their own. From cosmetics to cosmetic surgery, a pierced ear to a facial implant, hair styling to tattoos, and everything in between, altering our bodies is part of our way of life. Body painting was likely the first way in which the human animal adorned itself and attempted to express its individual status amongst the species. Long before the tools were invented required in the production of clothing; prehistoric hominids implemented embellishment of the physical form by smearing natural pigments such as hematite, limonite, manganese, and ash, as well as, chalk and charcoal. Scarification through branding as a cosmetic body alteration likely began in the early days after the invention of fire and has been carried on in various ways and by various cultures into the present day. Other forms of body alteration including diverse types of piercing and circumcision are remnants of the cultures from the ancient world. Tattooing and deliberate scarification became other ways of personal expression early on in prehistory, possibly also before fashioned clothing. It is co... ...TE / SITE OFFICIEL D'ORLAN." ORLAN OFFICIAL WEBSITE SITE OFFICIEL DORLAN RSS. N.p., n.d. Web. 19 Dec. 2013. . Rush, John A.. Spiritual tattoo: a cultural history of tattooing, piercing, scarification, branding, and implants. Berkeley, Calif.: Frog :, 2005. Print. "Second Life with Autism." YouTube. YouTube, 30 Aug. 2007. Web. 20 Dec. 2013. . Taylor, Mark C.. Hiding. Chicago: University of Chicago Press, 1997. Print. Wegenstein, Bernadette. The cosmetic gaze: body modification and the construction of beauty. Cambridge, Mass.: MIT Press, 2012. Print. "modern." Merriam-Webster. Merriam-Webster, n.d. Web. 18 Dec. 2013. . "modernism." Merriam-Webster. Merriam-Webster, n.d. Web. 18 Dec. 2013. .

Personal Communication Ethic :: Ethics Communication Skills Speech Essays

Personal Communication Ethic I feel that that the best way to persuade people is with your ears — by listening to them. Feeling this way, I based my personal communication ethic on listening. If all you do is talk, then you probably don't have too many friends. I know that when I am interrupted in mid-sentence I feel like punching the other person. I feel as if the other person doesn't give a care in the world about what I think, and not only does that take away any respect I had for that person, but it hurts my feelings. Here, I have the TOP TEN WORST EXCUSES NOT TO LISTEN 10. It would blow my chances for America's Funniest Home Videos 9. I enjoy fighting over misunderstandings 8. My spouse will expect me to do it all the time 7. I like the challenge of doing a project for the boss when I don't have a clue what's wanted 6. Ignorance is bliss 5. Two words: Political speeches (I'm sorry, that's a good excuse) 4. It gives me a chance to use my creativity to fill in the blanks 3. I forget what I'm going to say if I listen 2. Congress doesn't why should I? 1. People might think I care â€Å"Listening to obtain sensory stimulation or enjoyment through the works or experiences of others,† can promote effective listening skills within the family unit. In this connection, through the use of storytelling, families can ultimately develop and refine listening skills and promote a rich sojourn of the past. This is one way you can practice listening is at home. I hope you have learned something through this speech and I hope you can use this ethic in your life. Thank you Part II #2 Your emotional and physiological state will influence the meaning you give to your perceptions. The sight of raw clams may be physically upsetting when you have a stomachache, but mouth watering when you're hungry. Also, perceiving only the positive in people that you like and only the negative in the people that you do not like is called bias. Be aware of perceptual evaluations influenced by your own biases. #3 Self-concept differs in different situations and at different times through many different ways. One way would be through others images of you.

Case Study Bill & Melinda Gates Foundation Essay

Traits are distinguishing features, or characteristics or properties of an individual. The chapter discusses the Big Five Model of Personality traits and uses it as an accepted guide to classify personalities. Both Bill and Melinda Gates possessed various aspects of each category listed within the realm of the Big Five. Bill was able to dominate the PC world because he possessed characteristics from the Big Five. He has a strong need for surgency, which includes dominance, extraversion and high energy with determination (Lussier & Achua, pg. 37). From early on it appears Bills’ desire was not only dominate his field but be a leader. It is stated in the text that in order to reach full leadership potential one must want to be a leader, work to develop those skills and enjoy it (Lussier & Achua, pg 38). He was open to new experiences and used others and their experiences and knowledge to sharpen his initial ideas. For instance in the assigned reading Gates was described as abras ive and demanding a boss who encouraged creativity and recognized employee achievements (Lussier & Achua, pg 64). He understood the value of partnerships and working together with outside entities to obtain his goal. He was willing to confront others in regards to their ideas but was also able to accept criticisms and tuning on his ideas. â€Å"During the â€Å"Bill† meetings â€Å"Gates often interrupted presentations to question facts and assumptions; at times shouting criticisms and challenges to his team.† Another trait from the Big Five that Bill possessed was his ability for Openness to Experience. He had the uncanny ability to adjust to different situations and changes. He was able through his innovation which is also inspired in his staff stay ahead of the immense number of changes his industry experience; including the changes he himself created. He was highly intelligent He was willing to try new ideas and a new and improved innovated way of looking at the PC world, which attributed to his success. He also possessed conscientiousness where he carries responsibility and achievement traits. Bill Gates founded Microsoft as a partnership in 1981. He convinced IBM to include his operating systems into their PCs and in 2004 Microsoft was the world’s third largest public company ahead of IBM itself. This proves his achievement over the time in growing the business stronger and solid. Melinda was a successful founder and leader because she possessed the agreeableness personality trait. She had a behavior that was warm, caring charming, and compassionate, which made it easy t o influence and  persuade others to get involved. Bill also shared this trait with Melinda.

Internship Argumentation

Faith Rivers Dr. Gul Celkan English 1101 October 22, 2012 Internship Argumentation Internships are opportunities that many students take before graduating from college. Whether paid or unpaid, they’re beneficial to students, nonetheless. They provide experience that can’t be learned elsewhere, and also gives them an edge in comparison to students that don’t take the opportunity. Of course, internships can have their downfalls in which they may not be taken as seriously as a ‘real world’ job but the pros that internships offer outweigh the cons.As I’m naturally a clumsy person, I would feel much more content knowing that when I go to the hospital, skilled physicians are treating me. I wouldn’t feel too safe if I knew that the doctor treating me was straight out of college, and had no experience under his belt. I would question the care that I’m under. Internships are another way for students to gain priceless experience rather tha n learning only from a textbook. These students are able to work in the job market, and put their skills to use. In good timing of course! They also have the chance to watch and learn from experienced personnel.Another advantage to internships is the contacts that they make while there. They’re able to branch out under these facilities, which provide them with a network of contacts to rely on. Having the note, ‘intern at ‘x’ company’ sticks out like a green checkmark on their resume as companies appreciate this when looking at a graduates resume. It immediately makes them more competitive in the job market, and has more significance to a company. Companies know that these graduates have had similar work, and experience that they can put to good use in the company’s facility as well.Graduates are also generally prepared for the work force. These earlier interns know what they’re getting into when they’re applying for these jobs an d they’re prepared. This is useful for the organizations that they’re applying to because the companies can be assured that they’ve had some sort of training in the field before. Confidence is key! This is a popular saying and needs to be applied in this scenario. Internships provide a safety net for graduates in multiple ways. The graduates can rest assured that they have an understanding of what they’re doing, and how to apply that knowledge in the job market.It’s common that most companies hire back their interns, which is beneficial to both sides of the party. It’s beneficial to the companies because the employees have had the chance to meet the intern and work alongside them. In the same way, it’s favorable to the graduate because they’ve been able to put their knowledge to use, and have had the opportunity to work in that respected facility and get an idea of what it’s like. Despite all of the advantages that inter nships offer, the downside is that if a student takes an unpaid internship, then the student won’t find any motivation towards it.In most jobs, people work hard to keep their jobs in order to receive the reward: their paycheck. With an internship, students will just look at it as a volunteer activity and not fully appreciate it or the knowledge that it provides. The internship would just be another thing to check off of the list. Also, interns won’t receive the regular training in that job. Since companies know that the student is only interning for a select amount of time, companies won’t train as thoroughly.Additionally, the students won’t get the same work as that of a regular employee. The companies will figure that since the students are still in school and only interning, then the students won’t grasp the process of everything or won’t do it correctly. There are many opinions on the advantages and disadvantages of internships, but look ing at the facts, it’s evident that internships are extremely beneficial to students. Companies realize this as well when looking at graduates’ resumes, because these past interns are eye-catching to companies.Internships also show companies that these grads have potential working in their facility. The past interns know what they’re getting into and are knowledgeable and prepared. Comparing a student’s resume with one that did an internship compared to that of one that didn’t, the company would have more interest in the student that was an intern before. Internships provide students experience that can’t be learned from a textbook or elsewhere! Dent, Ashley. â€Å"Internship Argumentation Essay. â€Å" Macon State College. Warner Robins, GA. 2012

Donald Marc Allens Struggle with Cancer Essay Example | Topics and Well Written Essays - 750 words

Donald Marc Allens Struggle with Cancer - Essay Example Marc Allen’s experience was a revelation, one that drew his attention to the importance of frequent screening among other forms of medical checkups. Marc Allen is a thirty-five-year-old American currently living in Manhattan. He works in the office of the attorney general as one of the clerks. He, therefore, enjoys comprehensive medical cover from the government among other associated benefits. Besides such, Marc Allen has additional health insurance. He sought the product soon after the formulation and successful implementation of the Obama care health act. The act made insurance services both affordable and available. He is a family man, married to Marie Marc Allen and the two have three children schooling within the New York State. He, therefore, lives as many other middle-class Americans facing similar challenges but prioritizing the health of their families a feature that validates the numerous health insurance policies he has both for himself and the other members of his family. He explains his experience with prostate cancer as one of the most infuriating. Given his young age, he did not think that he would suffer from such a disease. Prior to the diagnosis, Marc Allen lived a busy life concentrating on both his legal work and his family. Never did it occur to him that he would suffer from such a disease. He, therefore, did not go for any form of screening until he was admitted with abdominal pains. It was then that the doctors advised that he undergo a thorough screening of other types of tests. The screening proved that he had prostate cancer and was therefore to undergo a series of radiographic in one of the most sensitive parts of his body. He explains that the diagnosis was a scare since he had not anticipated such a disease. He lived in denial for a while but with the support from his family and the advice from his doctors, he opted for the radiology treatment since the doctors explained that he had high chances of surviving.  Ã‚  

Suicide in the movie What Dreams May Come Essay

Suicide in the movie What Dreams May Come - Essay Example Thus, she is assuming responsibility for the childrens' death, as if she herself had killed them. Similarly, Christy is killed while on a route home he took specifically to do a favor for her. Again, Annie "assumes" responsibility for Christy's death, given that it was because of her that he was on the route that ultimately led to his death. Annie's decision, conscious or not, to assume responsibility for her family's death is not an uncommon coping mechanism. For many, the idea that life can deal such unfair and random blows can be overwhelming. By believing she "did it," she avoids much worse pain, that of accepting the fact that life is sometimes cruel and incomprehensible. If she believes she was responsible for the deaths, it provides some semblance of structure and order to life to protect her from life's further cruel blows. Assessing what Annie bereaved prior to the suicide is inextricably tied to the latter issue of why she committed suicide. While the obvious driver to the suicide was the death of her children and her husband, Annie's suicide had another driver. In several instances after Christy had died and was attempting to communicate with Annie, it was evident that at the point when Christy came the "closest" to communicating with Annie, she became the most distraught. For example: When Annie was near the gravestone, and Christy kept saying "I still exist," she eventually broke down as he kept pushing her to acknowledge him When Christy was near the purple tree and Annie was near her painting of it, as he kept trying to "connect" with her, she eventually poured fluids on the paint realizing he would never be with her again As Annie was writing in her journal and Christy was trying to communicate, she was able to write until the point his "presence," which she knew was not real, was too much for her and she crumbled up the paper. It is likely that these moments brought her closest to the reality of her losses, that he would never be with her again, pushing her closer to suicide. Annie's grief and mourning were evident. First and foremost, it was evident she had made a prior suicide attempt by slitting her wrists, as evidenced by the scars on her wrists. In addition, she was psychiatrically hospitalized and there was a fleeting reference to her "not talking for a month." In addition, her normally well-done hair became limp and unkept and her skin color was grayish, reflecting that she was not caring for herself, a common grief response. In most of the scenes prior to her suicide, she was always shown alone; isolation is another hallmark of grief and mourning. It is difficult to say why Annie had a favorable attitude toward suicide. In the end, when she comments to Christy that he "never came to her side" (paraphrase), it appears that her suicidality was a function of feeling isolated - not just physically but psychologically. In making that comment, it is implied that she felt Christy did not "understand" her pain; he commented how he felt he needed to be strong and perhaps she needed company in having him "be with her" where she was in her pain. Perhaps she just wanted an end to the pain - Christy ended it by being strong, and she wanted an end too. The movie did not have any overt signs that would

Starbucks Corporate Culture Essay Example | Topics and Well Written Essays - 750 words

Starbucks Corporate Culture - Essay Example More than half of these branches are located in the United States, with the United Kingdom following by far with more than 100 branches (Starbucks Corporation. 2008). The company’s corporate culture is one of the most relaxed, and considerate in regard to the community. It is classified amongst the companies where employees are satisfied with remuneration packages and other attached benefits even as companies are suffering due to financial crisis (Reilly, 2008). The company is largely focused on the empowerment of employees through several benefit schemes which assist in career development and improved productivity. Employee retention is enhanced, which contributes to the organization’s overall productivity. The management emphasizes on the improvement of skills amongst the employees through training. They are trained through workshops and other classes that offer essential information on coffee, such as the history of coffee production, customer satisfaction and several other vital subjects aimed at creating employee awareness. These are mandatory classes for new employees in the company (Rose 2002). On top of training, the organization portrays its considerate attention to all employees regardless of their employment terms in regard to whether they are full time or part time. Both groups are entitled to a health and dental benefits, insurance against disabilities, compensation during vacation and leave, programs meant to assist the employees in personal matters as well as personal and financial development (Richards, 2007). All the benefits that employees are entitled to, significantly contribute to organizational productivity. They generate a sense of appreciation amongst them, thereby improving their commitment to the achievement organizational goals. The flexibility of working whereby employees work part time and still get benefits as the full time workers is significant in the enhancement of work life balance amongst the employees. This helps in

Victorian Gothic and Gothic Revival Essay Example | Topics and Well Written Essays - 1500 words

Victorian Gothic and Gothic Revival - Essay Example He stressed a case of 'principle' not 'style' and presented rationalist, functionalist and moral principles into the architectural debate. Critic, John Ruskin, suggested that Gothic buildings surpassed other kinds of architecture because of the amount of effort and craftsmanship that was invested in decorating each stone. But many of these early gothic structures they referred to such as churches in the period 1130 to 1140s borrowed from Romanesque traditions (Wilson 2005 p.13) The word Gothic came into fashion when art critic Giorgio Vassari contemptuously equated medieval architecture to barbarism, a throwback to the Goths who invaded Rome (Britain Express 2007). There were certain characteristics of Gothic buildings that stood them apart from the rest. Some characteristics of Gothic styles evolved in time - stark vertical lines, high ceilings, small wall space, pointed door openings and windows and pointed arches (Frankl 2001 p.42). Neo-Gothic style or Gothic revival, originated from the Middle Ages and examples include Notre Dame Cathedral and Palace of Westminster. The main characteristics include flying buttresses, cathedral-style engravings and tall spires. Some of these features were used in a number of skyscrapers in the early 20th century up until 1930. Examples include: The Chicago Tribune Tower and the Woolworth Building (Richman 2006). The Early English period in architecture from 1190 to 1250 was characterized by pointed arches called lancet, used to span wide spaces and also above doorways. Lancet windows have no tracery and were much narrower than their height. Rather than a single large pillar, the columns were made of a group of shafts around a central column. The use of pointed arch walls allowed larger window openings and flying buttresses supported the high walls and vaulted stone roofs. Examples of Early English period styles include Lincoln Cathedral (1220) and Whitby Abbey. The Decorated Period in architecture from c.1290 to c.1350 was a development of the Early English style that was prevalent in the 13th century. The most important element that characterized this style was the window tracery. Intricately designed windows were sectioned by mullions, stretching up to the arched top of the window. The mullions then bifurcate and criss-cross, interconnecting to fill the upper portion of the window consisting of a web of intricate patterns called tracery. Interior rooms and spaces feature high columns supporting vaulted roofs. A number of British churches and cathedrals have the decorated style. One of the periods that sought to revive Gothic style architecture was the Victorian period (1837 to 1901). This was an era where style was a predominant factor in almost every sphere of life whether it was clothes or buildings. The Victorian style is often associated with Gothic style architecture of buildings, dark wood furniture, an abundant of ornaments in wealthy homes and a high culture in architecture, painting, music and sculpture. Original Gothic styles were widespread in the 12th to 16th centuries but from the 18th century Gothic revival art and architecture came into popular use with flying buttresses, pointed arches, the

Managing Products and Finance Assignment Example | Topics and Well Written Essays - 2500 words

Managing Products and Finance - Assignment Example Under a process cost system, the key points in costing are the various departments or processes in the production cycle. In a process cost system, the focal points in accumulating manufacturing costs are the individual production departments (or processes) involved in the production cycle. As a first step, the cost of raw materials, direct labour and factory overhead applicable to each department or process for a given period of time is compiled. Then the average cost of running a unit of product through each department is determined by dividing the total departmental cost by the number of units processed in that department during the period. When a product moves through two or more departments, the total unit cost of finished product is accumulated by tracing the costs of incurred in each department to the product as it moves from process to process. A basic objective of a process cost system is to determine the unit cost of direct materials, direct labour and overhead for each manufacturing process or department. These unit costs become the basis for valuing inventories and for tracing the flows of costs though the departmental work in process accounts and finally to finished goods inventory and to cost of goods sold (Meigs & Meigs, p1022-1033). To assess all the processes through whi... To evaluate the favorable and unfavorable variances determining labor capacity and efficiency. To inspect the reasons behind the unfavorable labour efficiency variance and total direct labour variance. To assess all the processes through which the production of the three doors passes in order to depict the correct picture of the process of production and the space occupied by joinery business comprising 5 units for every step involved in the production. To critically figure out the causes resulting into the tightening of joinery shop and to examine the existing shop layout. To gather the required data and information necessary to visualize the positioning and placement of machines used in the process of production within the joinery shop. To put forth suggestions for changes in the process and procedures within the joinery shop outlet to make it sufficiently spacious to carry out the process of production in different units of the shop. This study would help the company to reassign space to different units of joinery shop as appropriate and required for the process to be completed properly. Suggestion and Reason for Extending the Study The report has been extended to the study of process and procedures of materials and goods moving between the different estate units in order to give a complete account of the space occupied by different units through which the production of the three doors passes. This analysis has been considered necessary for an investigation into the effectiveness of product management being carried out by the company. The company did not have any provisions for product management at the outset. After having invested in a combined thicknesser and planer, the

Government Current Event Essay Example for Free

Government Current Event Essay Being one of the future teachers of Texas, it is important for teachers/students as well as parent to understand what their children are learning in school. It is most especially important for the parents to participate with their children at home. But at the same time all states shouldn’t be the same when it comes to a lot of things, one of them being education. The Common Core Learning Standards/Common Core approach sets ambitious goals for math, reading and writing skills as children move through school. The Common Core has already been adapted to 45 states; Alaska, Texas, Nebraska, Virginia, and Minnesota are not included. This means that these 45 states are now spending a ton of money on new books, new teachers/staff/principals, and some are implementing intense trainings for current staff. Both teachers and staff are going through the pressure of having to be constantly watched and monitored to make sure they are meeting the scores, otherwise they will get fired. In chapter 3 of The Struggle for Democracy, federalism is the division and sharing of powers between the federal and state government. The topic of Common Core and how it’s getting implemented to the school is a state government issue. But having put more thought into the issue, this is actually in some way a federal government issue. Yes the state government votes â€Å"for the people† on whether certain states should even implement the program, but the federal government is the one that will be funding the actual program. Which is a perfect example of what it talks about in our reading of Chapter 3 in The Struggle for Democracy of how the U.S government is a central government; we share powers between the federal/states government. The Common Core issue must be settled with not only the states government but also the federal government. This is an important topic because, as a future teacher and a future mother, in some way it relates to all everyone. Our education and how it’s funded is so poor right now because the people just aren’t informed. We must get informed in order to get educated. I do believe in the quote â€Å"The children of today are the people of tomorrow.†