Internet Marketing Analysis Essay Example | Topics and Well Written Essays - 750 words

Internet Marketing Analysis - Essay Example Indeed, there are various advantages of using the internet for the purposes of promoting a brand or product as outlined in this report. During the contemporary period, new information and communication technology (ICT) has revolutionised the ways of communication and doing business. The advent of the internet has brought about new features that make communication relatively easy and can reach a wide range of people located in diverse geographical areas. Thus according to Clow ( ), specially designed websites are used by various organisations as tools to market their products. It should follow from the given scenario that Starbucks can effectively harness the use of the internet to market its Kiosks. Through the use of different search engines, the customers can discover for the first time a product hence the need for Starbucks to use as many key words as possible for the purposes of search engines as well as attractive websites to captivate the interests of the customers. Web designers should mainly target to use fancier banners characterised by flashing images, graphics as well as streaming videos that can be used to garner the attention of the customers. The use of websites is justifiable in most cases because they promote branding of a product which is very essential in attracting the clients to purchase that particular product. An integrated marketing communications (IMC) plan that emphasises that the brand is a product with high quality should maintain the same theme on the website. Seattle’s Best Coffee Express Kiosks’ websites should serve to reinforce the integrated communications theme emphasised in other media and having dome this, the internet becomes a valuable tool in the development of the brand. This then becomes a very important step in creating brand awareness as well as brand knowledge. Although advertising is a major