Marketing Research Paper: Kudler Fine Foods :: Marketing Research Paper

Kudler Fine Foods has experienced significant return and is now focused on expanding the services, improving the efficiency of its operations and change magnitude the consumer purchase cycle as a means to increasing the inscription and profitability of its consumers (, ). This paper will justify the richness of trade question in the development of Kudler Fine Foods marketing strategy and tactics. It will alike identify the areas where additional market research is needed and analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Foods marketing strategy and tactics.Kudler is offering parties in the store to show customers how to prepare differentiation forages. The draw for the consumers is to be trained by world-renowned chefs, local celebrities, other food experts, and even Kathy Kudler herself, and to be invited to exclusive, up shell events. The anticipated outcomes will be to plus the customer purchase rate of nobl e margin food and swallow items and to get consumer to make an evening at Kudler Fine Foods part of their societal network. This increased time in the store will increase the overall revenue per visit and increase the frequency of visits to the store. Consumers will receive triune entries in high-ticket item contests by bringing a confederate to the parties. While the firms preference is to accommodate the events in-store, guests can have Kudler cooking classes at their home for a price premium. Programs such as this encourage consumer loyalty and word-of mouth marketing (, ). As Kudler aims towards higher scale consumers using institutional advertising techniques, the draw of consumers would have to be analyze due to day to day schedules of its consumers. Would consumers take time out of their concern lives to watch Kathy Kudler prepare dishes or would you have to have a high profile chef or celebrity present to actually draw the consumers in? Is Kudler the only establishmen t providing this feature? Additional research using surveys specifically orientated towards the area of finding out what consumers would visit the store if a well known chef or celebrity provided a cooking class. cunning that famous chefs or celebrities are not cheap to come by, having consumers sum up their stay at the store might outweigh the cost of lay the class on.Kudlers new initiative is tracking purchase air at the individual customer level and providing high value incentives with a partnership with a loyalty points program.