HOSP 310 Week 5 Internet Exercises Essay

a) One of the trends that atomic number 18 occurring in the hotel industry is the increase in construction in certain pipelines and atomic number 18as. The Spanish influenced countries of Latin America and siemens America ar seeing the largest increase. The increased interest in the Latino culture by society is driving more consumers to hope to flight of steps to the sandy b individuallyes and the tropical oasis. The other trend is the decrease in the African and the Middle Eastern Pipelines. Much of this can be contributed to the political zymolysis in these countries that is covered by the media.While m both still want to go on vacations to their holy lands for religious purposes or visit umpteen ancient aras of art and documented history non many consumers are wanted to travel with young children to these areas due to the unrest and military straw man and rather are looking for rest and relaxation rather than surplus intellect and experience. b) Based on the headlin es and the articles on Hotel Online I have put a trend to be the renovations of hotels that have been long standing.The renovations of these hotels are think on the consumer and the upgrades to the lifestyle changes and health and environmental awareness across the world. legion(predicate) hotels are going green and adding markets or dining options that are excessively green and health intended. This is important as the world begins to become more aware environmentally of what the waste is doing to the planet that we want to have almost for our children many more people are recycling and finding sophisticated ways to reuse and cut back. A more health conscious society is also moving toward eating foods that are not tasteful and are not filled with fillers and pesticides trying to increase the longevity of life. Consumers are looking for options that can meet both of these needs. Many hotel chains are going through multi-million dollar renovations to make the upgrades and meet the needs of the cordial empire that influences cultures all over the world. Exercise 2a) Each of the 3 sites has similarities such(prenominal) as a lit of their properties, training for investors as soundly as the company history or mission statement. The differences start with Starwood that offers precise detailed as tumesce as list and map views of the properties as well as photos of the individual properties. troops hotels have a stick for news releases ab issue entropyrmation from within the company. The FelCor Lodge Trust is diverse as it lists the hotels that the company has on the market for sale. b) Starwood Target market is the well rounded and has a hotel for e very single and every amenity such as pets, conventions, and weddings so that the most diverse of people are together with attracted to their properties both domestically and internationally.Host Hotels Target market is both for the stiff and brotherlyly connected since names as the Four Seasons, Hi lton, and Ritz Carlton are among the properties they let. The behind market of the pie-eyed open likes to mix business trips with pleasure and their properties wait to be able to accommodate both. FelCor Lodging Trust- Target Market is the vacation family that wants to be centrally located in the city they are travel to or visiting. Many of the properties are also located within the drome so they make it easy for family to not have to travel further from the airport for their accommodations. All of their properties are within the US except for one in Canada. c) Starwood Westin, Sheraton, Four Points by Sheraton, W Hotels, St Regis, The luxury Collection, Element Hotels, Hilton Worldwide.Host Hotels- Ritz Carlton, Four Seasons, Marriott, Sheraton, Hilton, Hyatt, W Hotels. FelCor- Embassy Suites, Wyndam, Sheraton, Double Tree, Hilton. d) Starwood is a ideaclip REIT which is diverse from the precedent REIT. In each case, the idea is to maximize the tax advantages inherent in real estate investment trusts, or REITs, while allowing the company to feed properties that such trusts normally cannot run. The paper-clip structure is very similar to spin-offs of operating companies. Although the neckcloth in the two companies is not traded in tandem (or stapled), the political economy of both businesses are closely linked, or paper clipped, due to an intercompany agreement betwixt the REIT and the operating company. In other words, shareholders who wish to capture the combined economics of the distinct companies can acquire shares in each company and paper clips them together. Chapter 12Exercise 1a) Both of the sites have their rewards programs for returning guests as a highlight to win continued business. They further compete by making it clearon their websites with photos and labels as well easy sailplaning and online booking that they have options and are here to accommodate the needs of any consumer whether it be business or pleasure, short term or lon g-run pacifys, and their presence throughout the world. b) Both sites offer franchise information moreover in my opinion Wyndam has a more comprehensive and easily navigated information site with tabs.This information is slightly generalized as they have many different brands. Before you get specific information form picking Hotels you have to choose your brand and location which may not be decided upon and may change from location to location. I think that the reinforcer services and the FAQ from Wyndam is more inclusive of what to expect. Choice Hotels wants you to email them for additional info and many people who are interested may just be looking for upfront costs and other items without having to email the company. Exercise 2a) The 3 hotels compete for the same target population but each configures a different marketing style. The Four Seasons focuses on the location of the hotel and the ravisher of the city in which it is located so it is attraction based. The Ritz Carlt on website focuses on the mode amenities and what you will experience inside the room for the duration of the term of enlistment and highlights that in scrolling photos. rosewood highlights a full screen picture that is very different from most websites and the actual background of the site is the photo that changes with different cultural experiences that you could have as a guest at the stamping ground in that country. b) In my opinion the hotel with the best marketing strategy is Rosewood Hotels & Resorts. This is because as the website features the different locations you see photos of actual people interacting with another from that point region or culture.You see yourself in the eyes of the people who are living the experiences captured. This is very effective as it is assumed the room with be gorgeous and the amenities top notch so why not showcase the experience the guest can choose to have. c) These hotels cater to the wealthy and the people who do not look at the foo ting of the stay but rather the experience the stay will give them and the social status of the location as well. These hotels are large and expensive as well as the contemporary dcor and the sought after hiding that the guest will get. The Choice and Cendant hotel groups market their price on price and breakfast as well as comfort ability and net income amenities as they are serving the population of business staff office and families who will most likely spend most of their time out of the room at local attractions rather than entertaining in their own suite as is possible with the luxurious facilities.