Subjective assessment Essay Example for Free

Subjective assessment EssayThe boilers suit assessment of the securities industry whitethorn not reflect its true form. But looking at it much closely, it would seem that the subjective part of the analysis agrees with the objective part for a number of reasons. Firstly, the market choose for Denmark is considerably large, couple this with the glare tax than any of the countries it would really seem to be of the best choice. Spain, on the other hand, poses the highest task, with a considerably large market loaded with substitutes that whitethorn hinder the proliferation of the products of the distillery in question. Northern Ireland would logically be a good choice, if we dont educate in chief that, the market would have to be loaded with competitors on each others throats. It would be market suicide to try to penetrate a market full of veteran companies that may swallow the friendships products in one of their marketing campaigns. Decision Alternatives The first of all alternate(a) with the marketing of these products is to offer the human beings a bar make of selling two bottles at the aforesaid(prenominal) time with a slightly lower price of the two bottles.Accompanied by massive publicity that includes radio commercials and even television commercials, The mode would work two-ways point-of-sale, information that the consumers would get in the retail shops would be the same as the ones that would be perceive in the radio and television. Secondly, information dissemination. With the massive publicity, the company gets to introduce their new products that would somehow make an impaction on the viewers or listeners choice. Taking adavantage of your strengths would be the second alternative to be considered.Previous take dictates that the market has treated the company nicely when it came to mail order purchases. If you would be able to make the unavoidable adjustments in your mail order service in the host country, then(prenominal) you w ould be able to gain a share of the market. Advertising is important and should therefore be taken into consideration. The mail orders can be accompanied by leaflets that tell of the companys other products and invitations to go to the distillery and see the visitors Shop. The Visitors Shop was the provider of the profits before, it might the provider again. Discount offerings would be the third alternative. This allows us to offer the products in slightly lower introductory prices so that the public may taste your product for lower prices. This proves to be a good and bad mood at the same time. The competitors may lower their price, forcing you to lower your price even more, at profits expense. Or you could get a significant share of the market if the public gets satisfied with the offer, and especially satisfied with the products offered. The final alternative would be advertise heavily and rely solely on the marketing effects of your strategies.This would be a spoiled gamble o n the companys part as they would spend and incur costs at an increasing rate. The rate of spending, however, may not be accompanied with positive results as the distillery would then depend on the reactions of the public on their advertisement. A positive effect would be a partial derivative gain in your market share and hopefully improve your market position. A negative effect, however, would entail additional costs without pay-offs. Although announce is never a bad investment, for a small company resembling that of The Olde Distillerie cannot afford to lose largely on its first attempt to enter the market.Final Decision The alternative that should be considered is that of the second alternative. This alternative not only gives profit for the organization but this could be the sign move that a new company may have. This initial move can be the first of the series of ideas that may spawn from the initial move. Improvements on the idea, additional perks, or just plain advertisi ng would be the next moves that would be coupled with the strengths of the company. Furthermore, the strengths of the company are the same strengths that may economic aid them stand up in a new market.A different market that may hurt or help them. Contingency Plan If ever that the final decision alternative would not be effective, The Olde Distillerie may take the first alternative, the bargain of two bottles. This gives a sense of cheapness to the drink but would also be seen as an opportunity for the public to try something new. A small discount on this account may be explored further so that they may find new ideas to their marketing strategies.BIBLIOGRAPHIES Amerique, Remy (2006), The Macallan(R) Single Highland malted Breaks New Global Advertising Creative Campaign, http//www.marketwire. com/mw/release_printer_friendly? release_id=58696category=, accessed November 7. unnamed (2006), The History of Scotch Whisky In more Detail, http//www. scotch-whisky. org. uk/, accessed N ovember 17.Anonymous (2006), Ireland (Information on the Irish State) Land and People, http//www. irlgov. ie/aboutireland/eng/landandpeople. asp, accessed November 7. Anonymous (2006), Press Release SUCCESSFUL whisky INDUSTRY VITAL TO SCOTTISH ECONOMY SAYS HENRY MCLEISH, http//www. scotland. gov. uk/news/1999/11/se1461. asp, accessed November 17.Anonymous (2006), The Scotch go across Scotch Whisky Statistics, http//www. scotchdoc. com/tsd/education/stats. html, accessed November 7. Anonymous (2006), Whiskys reputation under threat, http//www. scotchwhisky. net/news/threat. php, accessed November 7. Anonymous (2006), whiskey, http//www. britannica. com/eb/article-9076785/whiskey, accessed November 17. Anonymous (2006), Whiskey Rebellion, http//www. britannica. com/ebi/article-9340307, accessed November 17. Anonymous (2006), Denmark, http//www. britannica. com/eb/article-33928/Denmark, accessed November 17.