Cash for comment Essay Example | Topics and Well Written Essays - 1750 words

Cash for comment - Essay ExampleEquivalently, this is to imply that assumption liberty of serving personal growth and interests alone without stepping over similar rights of other individuals, one may take pride in earning bucks filthy enough by the quantity and act to the extent of breaching name of integrity. It is as if the condition imposed by the latter must be absent and related criticisms be relieved of for Cash for chit chat to prove its assign of affairs blameless among involved parties, say of journalists primarily, who could be gaining mass after mass of wealth if solelyowed the entire freedom from elements of guilt with deliberate immodest advances. This, however, is never the case for the 1999 scandal in the field of mass communication which itself introduced the label phrase Cash for stimulant through major personalities known to have gone into certain wicked ways running yield to the intended course of noble and responsible journalism. To recall prominent names as derriere Laws, Alan Jones, 2UE, and the Australian Bankers Association is to likewise give key ideas that would in brief concretize depiction of the Cash for Comment incident. In particular, the event marked the turning point in history of an industry for which heightened skepticisms were raised followers ABCs Media Watch program expos in July 1999 of Sydneys talkback radio show host John Laws whose positive on-air opinions regarding financial institutions were alleged to have been arranged as merchandise for the sponsoring banks. Laws basically failed to disclose in public the nature of commercial negotiations made with the sponsors, leading thus to serious charges against the stations licensee 2UE for non complying with suitable regulations set through the Commercial wireless Code of Conduct which by Australian beam Authority or ABA requires commercial radio licensees to ensure no viewpoints are misrepresented or applicable information is withheld. ABA divulged findings of breaches incurred by 2UE through Lawss fault of promoting remarkable critique for banks and banking industry on-air which according to ABA was in reality made with the objective of reducing negative comments by J. Laws from a present average of four a week to nil, concurrently receive positive comments from Mr. Laws, over and above the paid advertisements.. (Johnson, 2000). So, during the incident John Laws, on with Alan Jones whose involvement eventually got dismissed, was in acquisition of massive sum or cash in slip away after granting affiliates the desired comments within the program and public forum. At this point, the presenter likely gave into a trance-like state of seeing nothing else of significance but his craft while no border distinguished his acquaintance of integrity from that of editing a known existing truth. Such shameless deed of crossing the boundary that resulted to negligence of duty and of respect for responsible broadcasting deserves regulatory sancti ons having violated the fourth section of the beam Services Act of 1992, stating to encourage providers of commercial and community broadcasting to be responsive to the need for a fair and accurate coverage of matters of public interest and for appropriate coverage of matters of local significance. (ABA, 2000). Similarly, the Commercial Radio Code of Conduct expressed agreement to the violation committed by the licensee based upon its requisite of guaranteeing that all advertisements be not