Mis-760 Citibank Case Study

MIS 760 IT Strategy model Study Citibanks E-Business Strategy for Global Corporate Banking Please prepargon an analysis of this oddball. Your write-up should be 4 to 7 pages. Each of the following questions should be addressed individually 1. What are the repairs of the profits on the competitive grace of corporate banking? Hint use Porters 5 forces) The statements below are the impacts of the profits on the competitive landscape of corporate banking * Intense competition which besides growthd the rivalry amongst existing competitors * The challenges of serving corporate nodes with a physique of inescapably in terms of size of organization and how progressive and fall in to change these companies were. Based on the resistance received this could force a threat of substitute products or expediencys. The aggressive changes that were being made by Citibank placed them a means head of the competition. This lead in front of their competitors could create clean alliances t o limit the gap. * The new trades that are potentially Citibanks creates a challenge to lower cost, improve efficiency while still concussion the needs of the customers. * The substitute products such as local banking and or senior systems which may not be as progressive as Citibank in terms of applied science. 2.What has Citibank done to distinctiate its e- line of products products from those of its competitors? Citibank was able to differentiate its e- chore products from those of its competitors by steering on customer enjoyment instead of only the tramp-line. Customer satisfaction was focused on the support, engine room and response conviction, making sure the clients matt-up confidence in the brand. The customer service of process along with the products are the reasons why Citibank is able to keep its recognition and loyalty throughout the world.Citibank used many technologies to get more clients satisfied such as ATMs, visit lines, and the paperless system of p ayments which is a secure business transaction for the customer. 3. What can Citibank do to create competitive improvements? In order for Citibank to create competitive advantage the following processes can be implemented * Find a way to lower prices on products while still increasing the bottom line. * wide awake and Web is very important to many individuals so having the ability to originate transitions via the previously mentioned methods will put them ahead of the competition. . How has Citibank successfully converted its handed-down money management business into an e-business? During the process of transforming traditional assets to digital assets, what issues should a company like Citibank take into account to ensure successful execution of instrument? Citibank successfully convert its traditional money management into an e-business system by giving convenience to the customers, (example the technology investments), flexibility, and staying ahead of the competition by c ommit in infra twist that would only make the experience better for the customer.The translation was done by becoming more centralized and foc utilise on the customers and investing in the right technology to improve efficiency and customer satisfaction. For example use of systems to manage the automatic touch on of transactions which reduces the time is takes to process and human errors as well. Also the online and real time processing with the direct access to the information for customers and employees, efficient working, cost savings and ottoman for customers.During the process of transforming traditional assets to digital assets, the issues Citibank should take into account to ensure a successful implementation are, consistency of data and the learning curve/impact for the customer. Citibank successfully responded to these changes with the different alliances with technological companies such as Oracle, SAP, Commerce sensation, expression a new global infrastructure integr ation products in new ways. 5. What actions has Citibank taken to serve the needs of two very different market segments, MNCs and SMEs?Citibank softened two different strategies for separately market segments, some of the strategies for MNCs are secure platforms to access services, local and global which can hold out stiff and worldwide capabilities. Also provide fraud and identity theft protection, present the advantages of online real time banking For the SMEs, Citibank offer rewards such as free internet access as the customers slowly progress into a fully online environment. The clients were not aware of the additional benefits of the internet, especially dealing with limited access so the free internet allowed for an easier transition. . How has Citibanks Cash and Trade Group managed to develop different e-business products for varied industries? With the market changing so rapidly, how does Citibank identify market needs? Citibank has managed to develop different e-busin ess products for diverse industries by utilizing the growing technology market and providing the convenience for their customers. The many products and services offered has been a success for each market segment because it meets the needs of each groups.Also the customers service lines, relationship managers and products specialists for the varied clients are required to identify the market needs and develop the new services according to the different industry segments. 7. One of Citibanks challenges is in managing vendors and suppliers without allowing them to exploit its clients. How does Citibank protect its clients from its strategic partners? Citibank managing vendors and suppliers without allowing them to exploit its clients by not sharing their clients information with the vendors and suppliers.This is very important because they are defend the privacy for the customers. Citibank was able to do so by using the suppliers technology without directly involving them, using the d ifferent suppliers applications, providing best customer service to their clients without charging spare service fee, and marketing or promotions from the suppliers. The goal is to give convenience to the customers using the Citibank applications providing customers full access to their accounts whenever or wherever without the hassle or headaches. 8. piece a SWOT analysis to evaluate Citibanks e-business outline.SWOT ANALYSIS STRENGTHS * unite business units * Acquisitions * CitiDirect * Partnerships Oracle, SAP, & Commerce One Inc. * Centralized operations with much watchfulness focused on 1,400 large global corporations and institutional investors WEAKNESSES * Different clients and different needs * Service differentiation. This relates back to the different clients and needs because the service has to add to the client. * Vendor Citibank was working with and the issues when it came to supplier management OPPORTUNITIES * Creating a brand which is cognise for excellence.Bein g a pioneer of Web and busy support for their customers. * The global service market has a lot of room for growth. Citibank was one of the few doing business so it is possible to still take advantage and increase profits. They hold up the ability of first to market in this case. * As Citibank stick around to increase their business globally, it would service them best to take an opportunity to work with local business (not within the same market) to offer benefits to their customers. THREATS * Utilizing the web or mobile brings the concern of security. Threat of new entrance from competitors being able to offer lower prices, better incentives, and the technology to go with it. * Decrease in gross due to economic generation 9. How does this case demonstrate the alignment of an e-business schema with a companys overall business strategy? This case demonstrates the alignment of an e-business strategy with a companys overall business strategy by emphasizing Citibanks changes from traditional to a more e-business structure still being global, meeting the needs of the customers, and still improving bottom line doing so.Also the ability to offer a variety of products and services was in alignment with Citibanks business strategy because it had to meet the needs of various customers. The e-business strategy allowed them to do so successfully. 10. Beyond the case Citbank has hit hard times in the net several years. Do you think the strategy depict in this case helped in the decline or was this a beaming spot? Explain your answer. I think the strategy implemented was a bright spot for Citibank.It helped to gain more clients at different levels on a global perspective. The internet revolutionize the banking industry and changed the customers and clients expectations as it pertains to integrating its products and services in new ways. The hardship Citibank faced in the last several years, I believe had nothing to do with this strategy that more so economic. Ther e were many other factors in the market which contributed to the hard times. Once those factors are changed then Citibanks strategy will continue to benefit them in the long term.