From E Business Support to Strategy Essay Example | Topics and Well Written Essays - 2500 words - 1

From E Business Support to Strategy - Essay Example The internet, intranet, mobile networks and other types of digital expertise have made a functional value chain with customers, employees, suppliers, shareholders and traders synchronized in the new age of web marketing. The apparatus and pillars of e-business strategies consist of online advertising, receipt of payments over the Internet, on-line dealings and auction transactions over the Internet. E-business strategies vary for small and medium scale businesses. E-business strategies also create profits from current channel integrity maintenance, paid marketing deals, franchisees and subscriptions. (E-business Strategy, n.d.) E-business strategies use information and communications technology to enhance businesses. E-business is more concretely defined as the transformation that takes place in business processes due to the application of technologies and new ideas to deliver additional and improved customer value. (Andam, 2003, p.7). The introduction of the internet and other network and web technologies has made companies rely more and more on e-business strategies. An up-to-date e-business strategy generally consists of effective and efficient management of the supply chain to guarantee enhanced coordination between the wholesalers and the dealers of different products. This means to synchronize the entire supply chain starting from the source up till the ultimate delivery of the products. The value chain framework also involves the value shop and value network. Service providers like hospitals or consulting firms create value through the value shop process while, the brokering or intermediary actions (like banking and telephone companies) are carried out through value network management (Torbay, Osterwalder and Pigneur, 2001, p. 6). E-business strategies are also used to enhance customer services and build better customer relationship management to ensure the utmost level of customer satisfaction.